Performance- & Onlinemarketing

from the Aschaffenburg area in Germany

In order to successfully compete online and to expand your business, you can no longer avoid the topic of performance & online marketing. ONPEMA helps you to address your right target group to generate value from clicks.

Besides our standard services like eCommerce & web design, SEO, SEA and SEM, we are specialized in online marketing in the area of performance marketing: web tracking & tag management, digital & marketing analytics, online lead management and web solutions, web development & eCommerce.

With our full service we analyze, optimize and push your site with our individual services and achieve your desired goals together with you.

An excerpt of our services

Audit / Definition Concept development Implementation Optimization Reporting Webtracking & Tag Management A well thought-out web tracking concept forms the basis for your success. Accurate tracking is essential in online marketing today. Tags are small code components that can track and analyze user behavior on your website. Together with you, we develop a suitable tracking concept, which is adapted to company-relevant key figures and forms the basis for (live) reporting. We also take care of the setup and configuration of these tracking codes. Due to the flawless and privacy-compliant implementation, events become measurable, enabling deeper insights into user behavior. These insights enable you to make predictions and thus better decisions for the future. Content Tracking-Concept Tracking-Implementation Tag-Management Continuous tracking optimization Technology Google Tag Manager Google Analytics Matomo (ehem. Piwik) div. Analysetools

Webtracking & Tag Management

Accurate tracking is essential. Together with you, we develop a suitable tracking concept, which is adapted to company-relevant key figures and forms the basis for (live) reporting.

Analysis Recommendation for action Strategy implementation Evaluation Visualization Digital & Marketing Analytics Collect the right data with the right data strategy and make it actionable. Understand your website visits and use this knowledge strategically. Which measures increase the ROI? Which online marketing channel generates the highest return-on-ad-spend? What does the customer journey of your target group look like? We answer these questions with a data-based recommendation for action and help you identify patterns in customer behavior and make predictions so that you are able to derive effective marketing strategies and sustainably increase performance. Digital analytics involves collecting, measuring, analyzing, visualizing, and interpreting digital data that shows user behavior on websites, mobile sites, and mobile apps. Content Tracking analysis Event analysis Data Quality Analysis Customer Journey Analysis Situation analysis Content Google Analytics Google Data Studio Dashboards Other

Digital & Marketing Analytics

Collect the right data with the right data strategy and make it actionable. Understand your website visits and use this knowledge strategically. Use this knowledge and get more leads.

Target definition Planning Implementation Data evaluation Lead-Generation Online & Campaign Lead Management Include any measures and processes that serve a strategic acquisition of potential customers and the subsequent conversion to an actual customer. Address potential buyers at your campaign touchpoints with optimized messaging. Our optimization potential is far from exhausted even after a successful campaign – there are a variety of ways to significantly increase conversion rates and lead numbers. In the course of digital transformation, the importance of online channels for lead management is growing rapidly. Therefore, it is advisable to occupy digital touchpoints of a customer journey. Email marketing, social media campaigns as well as search engine marketing and online PR are important cornerstones for the successful generation and qualification of leads. Content Target definition Target group definition Campaign planning & execution Condense, enrich, evaluate data Lead forwarding Technology Lead generation Marketing automation Web controlling Lead scoring Lead routing Lead nurturing

Online Lead Management

Address potential buyers at your campaign touchpoints with an optimized message. Our optimization potential is far from exhausted even after a successful campaign - there are a variety of ways to significantly increase conversion rates + lead numbers.

Testing/Consulting Concept development indiv. implementation Maintenance/optimization Support Web-Solutions, Webdevelopment & eCommerce Digitization is creating completely new paths that did not exist before. New technological advances are creating new jobs, globalizing societies and markets, and disruptively breaking up entrenched, conservative structures. The world is becoming more and more digital. Almost every company has an online presence. The reach that can be achieved in this way no longer relates to a local site, but to the entire world. Anyone can access information at any time and from any location with a terminal device. We check & optimize your already existing web projects, or implement effective landing pages for your campaigns. Whether web design, individual web development, web hosting, content management system, or online store, we are happy to plan & develop your web or e-commerce project together with you from scratch. Content Web-Design Web-Development SEO-Optimization On- & OffPage Measures Newsletter-Service Maintenance & Support Technology Custom programming Content Management Systems Target group oriented web solutions Campaign-Service

Webdevelopment & eCommerce

We check & optimize your existing web projects, or implement effective landing pages for your campaigns. But we also like to plan & develop your web or e-commerce project together with you from scratch. Go digital, go global.

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